See the Light

See the Light

We entered “ The 100 Hour Time Travel Tour” promotion video today at the global advertising festival Cannes Lions (https://www.canneslions.com/)!
In addition, we uploaded English subtitle ver to YouTube on this occasion, so please have a look.

＊English translation below
本日、レッツ観光プロモーションビデオを、世界的な広告祭・カンヌライオンズ（https://www.canneslions.com/）にエントリしました！
これを機に字幕verもYouTubeにアップしましたので、ぜひご覧ください。

●映像で描かれているもの

　このフィルムは日本の障害福祉施設への観光事業、「タイムトラベル100時間ツアー」のプロモーションフィルムである。このツアーは、観るべきものを受け身で回るマス・ツーリズムではなく、障害福祉施設の「時間」を旅するオルタナティブなツアーだ。ツアーを通じて、観光客は能動的に感覚を研ぎ澄まし、「光」を自ら見つけはじめる。
観光客は障害者のあるがままに生きる姿に共鳴していくことによって、自らのあるがままの姿を開放していく。そしてツアーが終わったあとは、またそれぞれの日常が始まるのだ
　映像内では、ツアーに参加する観光客たち、アルス・ノヴァの職員たち、障害を持つ利用者たち、それぞれの視点を同時進行で描き、「タイムトラベル１００時間ツアー」の魅力、存在意義を浮き彫りにする。ナレーション、テロップなど解説を排し、観る者の擬似体験を重視したドキュメンタリー映像に仕上がっている。

●WRITE A SHORT SUMMARY OF WHAT HAPPENS IN THE FILM　

　This film is to promote “100 Hour Time Travel Tour”, a group tour to a care centre for people with intellectual disabilities in Japan. This very alternative tour brings you to travel “times” in the centre and is not an ordinary tour that guides you what to see. The guests are meant to discover their own “sight” by stretching out their own feelings and senses.
　This film starts off showing guests with various backgrounds coming to Ars Nova, a care centre for people with intellectual disabilities. The centre is located in Hamamatsu, a 2 hours intercity train ride from Tokyo. A day at Ars Nova begins as usual. A member of staff with a pregnant wife goes to work. The centre users’ parents manage to bring them to the centre, and then the tour guests come visit. The guests are experiencing sights nothing special at the centre, and are spending times with the users, improvising free style music together, staying in a park.
　The guests are gradually empathizing the way the users are at the centre and that releases real themselves. Then, they go back to their own life after the tour.
This film illustrates the tour’s raison d’etre and what it has to offer from views of the guests, staff at Ars Nova and the centre users. There is no narration and subtitles as if the film gives you a mock experience of the tour.

【Credit】 

 Company
NPO Creative Suppor Let’s

 Director/Filming/Editing
Makoto Sasaki

 Filming/Color Grading
Ikuma Horii 

 Cooperation
Hiruma Masato 

 Translation
Katie Funnell 

 【HP】 

 NPO Creative Suppor Let’s   http://cslets.net/ 

 The100 Hour Time Travel Tour   https://100htour.net/